Suhurusara

Achintha Jayasekara

Marketing and Branding Manager

Achintha Jayasekara is a specialist in behavioral economics and neuromarketing, helping organizations understand and influence customer decision-making. He applies science-backed insights to optimize marketing strategies, pricing, and customer journeys. His work focuses on improving conversions, enhancing customer experience, and driving measurable business growth through data-driven and psychology-based approaches.

🎓 Education & Expertise

  • Postgraduate Diploma in Professional Marketing, Marketing, University CIM | The Chartered Institute of Marketing
  • BSc (HONS) in Information Technology (Software Engineering) , Information Technology, Sheffield Hallam University 

⭐ Experience Highlights

  • Scaled D2C e-commerce revenue to LKR 3Mn within 3 months through performance marketing and funnel optimization 
  • Delivered 856% growth in social media engagement and 152% increase in reach via high-impact content strategies 
  • Improved website conversion rates by up to 36% and increased revenue by 18% using UX, pricing, and behavioral insights 
  • Achieved 70%+ improvements in lead conversion and contributed to multi-market expansion initiatives 
  • Strong track record in brand building, go-to-market execution, and cross-functional leadership across marketing, operations, and product teams 

Profile Overview

In a world overflowing with data and decisions, Achintha Jayasekara specializes in understanding what truly drives human behavior—why people buy, click, donate, and remain loyal. By leveraging the principles of behavioral economics and neuromarketing, he helps brands, startups, and organizations unlock meaningful and sustainable growth.

With a strong focus on science-backed strategies, Achintha Jayasekara applies deep insights into human decision-making to areas such as pricing strategy, customer journey optimization, campaign design, and product launches. His approach enables businesses to move beyond assumptions and make data-informed decisions that deliver measurable results.

Passionate about bridging psychology and business, he supports organizations in improving conversion rates, designing smarter marketing campaigns, and gaining a clearer understanding of their customers. His work centers on transforming behavioral insights into practical strategies that enhance overall business performance.

Key Strengths:

  • Behavioral Economics & Consumer Psychology
  • Neuromarketing & Consumer Neuroscience
  • Growth Hacking & Conversion Optimization
  • Marketing Strategy & Customer Insights